Colgate 360 Optic White Platinum Medium Soft Toothbrush is designed with 2 whitening actions (whitens teeth in 2 ways) with stain erasing cups and spiral bristles. For a naturally whiter smile and healthier whole mouth clean (vs brushing teeth alone with an ordinary flat-trim toothbrush). Stain removers work with your toothpaste to help effectively remove surface stains for a naturally whiter smile. This toothbrush, with a unique spiral bristle head design, polishes away surface stains and cleans hard to reach areas. The cheek and tongue cleaner comfortably removes odour-causing bacteria for fresher breath. Recycle toothbrush through TerraCycle. Dentists and hygienists recommend replacing your toothbrush every 3 months.